마케팅·SNS 스킬

Audit paginated archives, product lists, and search results. Check canonical tags, which identify each page’s preferred URL, and verify consistent pagination links so search crawlers can reach later pages, including content behind infinite scroll.

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• Review canonical tags on blog archive pages
• Check pagination URLs in product lists
• Verify crawlable links for infinite scroll

Audit XML sitemaps for URLs marked noindex, an instruction to exclude pages from search results, and for unsuccessful responses. Identify conflicting entries and recommend removing either the sitemap entry or the noindex instruction according to the page’s intended visibility.

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• Auditing noindex URLs in an XML sitemap
• Investigating why pages are excluded from search results
• Removing pages intended to stay out of search from sitemaps

Audit business addresses on contact pages and footers for completeness and clear HTML markup. Compare visible details with structured data, which describes the business to search engines, and Google Business Profile to identify inconsistencies.

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• Checking address details on a local business website
• Reviewing address placement on an e-commerce site
• Comparing visible addresses with structured data

Find important pages that receive no links from elsewhere on the site. Compare crawl results with sitemaps and indexed pages, then suggest relevant existing pages where descriptive internal links could help connect the content.

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• Audit internal links across a site
• Investigate pages with low organic search traffic
• Find relevant pages to link to isolated content

Audit PDFs linked from a website by checking file sizes and response headers, the information returned by the server. Flag large downloads for compression review and suggest HTML versions when the content needs a searchable web page.

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• Auditing report and white paper download links
• Reviewing large PDFs for compression
• Considering HTML versions of PDF content

Check and add structured data that describes user reviews and average ratings on product or service pages. Verify required fields against real reviews and validate the markup for star-rating search results.

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• Audit review markup on product pages
• Add average ratings from genuine user reviews
• Validate eligibility for star-rating search results

Audit the titles, descriptions, images, and URLs shown when web pages are shared on social networks or messaging apps. Check Open Graph metadata, the tags that define link previews, for missing values and incorrect settings.

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• Check link previews before publishing a page
• Find missing or empty Open Graph tags
• Review sharing images and URL settings

Audit a page’s social sharing URL against its canonical URL, the preferred page address. Identify differences in domains, paths, or tracking parameters, and align the tags to address split share counts.

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• Investigating unexpectedly low social share counts
• Checking Open Graph tags before publication
• Reviewing tracking parameters and URL variations

Review blog posts, product descriptions, and landing pages for SEO content quality. Check whether they answer readers' search needs, support claims with evidence, show relevant authorship, and offer specific details, then identify areas to rewrite or expand.

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• Reviewing blog posts for SEO content quality
• Expanding thin product descriptions
• Checking whether landing pages answer search needs

Add or review Product structured data, machine-readable product details, on shop pages. Check names, images, prices, availability, and ratings against visible content, then validate the markup for eligibility to show enhanced Google search results.

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• Add Product JSON-LD to product pages
• Check structured prices against displayed prices
• Review availability and rating fields

Audit and add structured organization data on a business or brand homepage. Check machine-readable details such as the official name, logo, contact information, and social profiles to help Google understand the organization and its search information panel.

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• Audit organization data on a company homepage
• Add brand names, logos, and contact details in JSON-LD
• Check links to official social profiles

Scan links within the same domain for the nofollow attribute, a setting used to qualify links for search engines. List affected pages, link text, and destinations, then guide removal or changes based on the intended purpose.

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• Auditing nofollow attributes on internal links
• Reviewing links in navigation, headers, and footers
• Finding nofollow applied broadly by templates

Create and audit JSON-LD, structured data that describes page content to search engines. Check JSON syntax, schema types, and required fields for articles, products, FAQs, and breadcrumbs, then guide validation for enhanced search results.

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• Creating structured data for articles and products
• Checking FAQ and breadcrumb structured data
• Finding JSON syntax errors and missing required fields

Audit and write page titles for search results and browser tabs. Check that each page has one descriptive title, an appropriate length, a unique wording across the site, and its main keyword near the beginning.

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• Auditing title tags before publishing pages
• Finding duplicate titles across a site
• Writing titles around a main keyword

Audit a business website for inconsistent names, addresses, and phone numbers. Compare visible page content with structured data, then standardize spelling and formatting to support accurate business information in local search.

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• Check business details across a local website
• Standardize address and phone number formats
• Compare structured data with visible contact details

Audit URL capitalization and help standardize paths to lowercase. Review routes, internal links, and sitemaps, then check that uppercase variants permanently redirect to the lowercase address to reduce duplicate page URLs.

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• Auditing uppercase letters in URL paths
• Planning lowercase URL handling for a new site
• Verifying 301 redirects for mixed-case URLs

Create and audit meta descriptions, the short page summaries used in search results. Find missing, duplicate, or unsuitable descriptions and write distinct summaries that accurately explain each page’s content and value.

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• Writing descriptions for new pages
• Finding missing or duplicate descriptions
• Reviewing description length and HTML markup

Audit and improve `/llms.txt`, a curated starting point for AI tools browsing documentation. Check its location, the usefulness and accessibility of linked pages, and its separation from existing crawl and indexing controls.

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• Audit llms.txt on a public documentation site
• Select useful API references and getting-started guides
• Check documentation links for availability

Audit web pages for excessive keyword repetition in body text, titles, metadata, and image descriptions. Report frequent terms and their density, identify hidden keyword text, and help rewrite repetitive passages into natural language focused on readers.

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• Checking articles for excessive keyword repetition
• Editing repetitive AI-generated content
• Reviewing titles, meta descriptions, and image alt text

Audit page URLs for long paths, deep nesting, redundant words, and unnecessary dates or dynamic values. Suggest shorter addresses and the redirects and link updates needed when changing existing URLs.

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• Creating concise URL slugs from article titles
• Auditing long or deeply nested URLs
• Reviewing URL patterns in a CMS or router

Audit structured data for businesses serving a physical location or geographic area. Check or add LocalBusiness JSON-LD, a machine-readable format for business details, verify addresses against visible page content, and validate the markup with Google's Rich Results Test.

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• Audit structured data on a local business website
• Add business details to home and contact pages
• Choose a specific type for restaurants or stores

Audit informational pages so AI assistants can extract and understand their content. Review headings, HTML structure, content availability without JavaScript, and structured data, then suggest changes that make individual sections clearer when read on their own.

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• Review pages intended for AI-generated answers
• Make headings and sections understandable on their own
• Check whether key content is available without JavaScript

Audit or write a page’s main H1 heading. Find missing, repeated, empty, or brand-only headings, then suggest topic-specific text that naturally includes relevant keywords and stays consistent with the page title and content.

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• Auditing page headings
• Writing H1 headings for landing pages or blog posts
• Checking CMS template output

Audit article update dates across the visible page, HTTP response headers, and structured data that describes the article to search engines. Align these signals with substantive content changes and review how the CMS or build process updates them.

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• Auditing update dates on articles and blog posts
• Reviewing CMS rules for updating modification dates
• Checking timestamps applied during static site deployments