本文へ移動
cccskills
無料GitHub で公開

08-competitor-research-global

Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.

minhnv0807/ai-business-skills
インストール方法を見る

含まれるファイル（1）

  • SKILL.md12.6 KB

SKILL.md（原文）

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Competitive Research (Global)

Information gathering

Ask user up to 4 questions before starting:

  1. What's your product / service? (Industry, price tier, primary audience)
  2. Name 2-5 competitors you know (brand names, page/TikTok/website links if available)
  3. What worries you most about competitors? (Cheaper pricing? Better content? Stronger ads? Market share?)
  4. Goal after this report? (Reposition? Improve content? Find market gap? Run ads more effectively?)

Auto-research via tools (if available)

A. Global research tools

ToolWhat it doesFree tier?
SimilarWebWebsite traffic estimation, top sources, competitor comparisonYes (limited)
AhrefsSEO/backlink analysis, keyword competitionTrial only
SemrushSEO, ads research, keyword gap, competitor traffic sourcesYes (limited)
Meta Ads LibraryAll competitor ads currently running on Meta — public, freeYes (free)
TikTok Creative CenterTop performing ads by industry, regionYes (free)
MineaDropshipping ad spy — top selling products on FB/TikTokTrial only
AdSpy / BigSpyAd intelligence across platformsPaid only

B. Meta Ads Library (free, no signup needed)

For each competitor:

  1. Go to facebook.com/ads/library
  2. Filter by country + advertiser
  3. Note: format mix (video/image/carousel), hooks used, CTAs, run duration
  4. Compare against your ads -> find gaps and opportunities

C. Dropshipping-specific tools (Minea, Adspy, Pipiads)

For dropshipping competitor research:

  • Minea — Track top FB/TikTok ads by product, find winning products
  • Pipiads — TikTok Shop best sellers, ad performance data
  • AdSpy — Search ads by keyword, advertiser, country

See skill 29-dropshipping-mastery-global for full dropshipping research workflow.

3-tier competitor model

Categorize competitors into 3 groups — don't just look at direct competitors:

TierDefinitionCriteriaExample (Mid-tier Spa)
DirectSame tier, same offering, same audienceSame price, same service, same areaSpa B same street, similar pricing
Indirect potentialDifferent offering but substitutableCustomer might pick them insteadCosmetic clinic, at-home skincare, home beauty devices
SecondarySame offering, different price tierCompetes when budget shiftsPremium spa (customer downgrades), budget spa (upgrades)

Selection rules

  • Direct: pick 3-5 main competitors
  • Indirect potential: pick 2-3 substitute categories
  • Secondary: pick 1-2 competitors at adjacent price tier

Per-competitor analysis structure

For each competitor, analyze 8 dimensions:

1. Brand positioning

ElementContent
Main message[Slogan, tagline, brand promise]
Visual style[Color tone, photo style, video quality]
Price tier[Low / Medium / High / Premium]
Target audience[Gender, age, income, interests]
Stated USP[What do they claim is their differentiation?]

2. Strengths and weaknesses

StrengthsWeaknesses
[List 3-5][List 3-5]

3. Content strategy

MetricValue
Main channel[Facebook / TikTok / Instagram / YouTube / Email]
Posting frequency[X posts/week]
Priority format[Short video / Carousel / Long post / Reels]
Tone of voice[Professional / Friendly / Humorous / Educational]
Content angle mix[TOFU X% / MOFU X% / BOFU X%]
Best performing content[Top 3 highest engagement posts/videos]

4. Channels and platforms

ChannelYes / NoFollowers / LikesActivity rating
Facebook Page
TikTok
Instagram
YouTube
LinkedIn
Website
Email

5. Ad spend estimation

Estimation method (no need for absolute precision):

SignalHow to read
Sponsored posts/monthCount "Sponsored" labeled posts in Meta Ads Library
TikTok video ad volumeTikTok Creative Center -> Top Ads -> filter by industry
Website trafficSimilarWeb (free tier) or Semrush
KOL/UGC volumeCount brand-tagged videos on TikTok
Estimated metricValue
Active ads (Meta Ads Library)[X ads]
Estimated monthly ad spend[$X — based on ad count x avg CPM]
Has UGC/KOL?[Yes/No — if yes, estimated X people]

6. Audience overlap

ElementOverlap level
Geography[High / Medium / Low]
Age[High / Medium / Low]
Income[High / Medium / Low]
Interests[High / Medium / Low]
Channels used[High / Medium / Low]

7. Pricing and business model

Product/serviceCompetitor priceYour priceDifference
[SKU 1]
[SKU 2]
[SKU 3]

8. Threat level assessment

CompetitorThreat levelReason
[Name]High / Medium / Low[1 short sentence]

SWOT — Your brand vs Competitors

SWOT summary table

PositiveNegative
InternalSTRENGTHS — Your strengths competitors don't have or are weaker atWEAKNESSES — Your weak points competitors exploit
ExternalOPPORTUNITIES — Market gaps competitors haven't claimedTHREATS — Competitor trends/moves threatening you

Detail

Strengths

#StrengthWhich competitor weak here?How to leverage
1
2
3

Weaknesses

#WeaknessWhich competitor strong here?How to fix
1
2
3

Opportunities

#OpportunityWhy competitors haven't done it?Recommended action
1
2
3

Threats

#ThreatFrom which competitor?Defense strategy
1
2
3

Positioning Map

2x2 matrix — pick 2 axes that fit your industry:

Default axes: Price x Perceived Quality

        HIGH QUALITY
             |
             |
  Comp C     |  [YOU]
  (cheap,    |  (mid price,
   good qual)|   good qual)
             |
------- LOW -------- HIGH ---- PRICE
             |
  Comp A     |  Comp B
  (cheap,    |  (high price,
   low qual) |   low qual)
             |
        LOW QUALITY

Alternative axes (by industry)

X-axis (horizontal)Y-axis (vertical)Best for
PricePerceived qualitySpa, F&B, fashion
Traditional vs ModernMainstream vs NicheEducation, tech
Convenience vs ExperienceMass vs PremiumF&B, retail
Online vs OfflineSelf-serve vs Full serviceService, SaaS

How to read the map:

  • Crowded corner = fierce competition, avoid
  • Empty corner = gap to claim
  • Heavy corner = many competitors, need strong differentiator

Find market gaps (Market Gap)

5 gap types framework

Gap typeCheck questionFinding
Product gapWhat need are customers solving DIY because no one serves it?
Price gapWhat price tier has no one claimed? (between budget and premium)
Channel gapWhat channel are competitors ignoring? (Email? TikTok Shop? SEO?)
Content gapWhat angle hasn't been done? (behind scenes? educational? data-driven?)
Experience gapWhat customer journey step is no one doing well?

Gap evaluation

GapAttractiveness (1-5)Feasibility (1-5)Priority
[Gap 1]High / Medium / Low
[Gap 2]
[Gap 3]

Content Benchmark — Best-performing competitor content

Top-performing content analysis

For each competitor, pick top 5 posts/videos by engagement in last 30 days:

#CompetitorFormatAngleViews/ReachEngagementWhy effective?
1
2
3
4
5

Extract pattern

PatternDescriptionApply to you
Common hook[Hook style competitors use][Apply / Don't apply — reason]
Strong format[Video/Carousel/Text most effective?]
Posting time[What hour, what day?]
Common CTA[What CTA type?]
Viral element[Common trait of effective content?]

Learn vs Don't copy

LEARN from competitors

LessonFrom which competitorHow to apply
Effective content format[Adapt how]
Strong channel[Implementation]
Customer service[Improvement]
Pricing strategy[Adjustment]

DON'T copy

Don't copyReasonDo this instead
Copy content verbatimLose identity, suffer comparisonTake idea, adapt to your brand voice
Race to the bottom (price)UnsustainableCompete on value, not price
Imitate positioningBecome "cheap copy"Find unique angle, differentiate
Follow trends they didLate, lost effectivenessFind new trends or new angle on old

Competitive moat assessment

Moat typeCompetitor has?You have?Action
Brand recognition — First-recall
Network effect — More users = more attractive
Switching cost — Hard for customers to leave
Data advantage — Big customer data
Content library — Large content library, strong SEO
Community — Loyal community
Distribution — Strong channel network

Action table

Priority recommendations

#ActionBased on findingUrgencyTimeline
1High / MediumWk 1-2
2Wk 2-4
3Mo 2
4Mo 3
5Long-term

Cross-reference

  • Need deeper customer understanding? -> Use 09-customer-insight-global
  • Want to reposition and write brief? -> Use 02-campaign-brief-global
  • Need differentiated copy? -> Use 05-ad-copy-global
  • Need competitive budget calculation? -> Use 10-reverse-kpi-global
  • Need full marketing plan? -> Use 00-marketing-plan-global
  • Dropshipping research? -> Use 29-dropshipping-mastery-global

Quality checklist

Before delivering report, check:

  • Categorized competitors into 3 tiers (direct, indirect, secondary)
  • Each competitor has all 8 analysis dimensions
  • SWOT specific, not generic — each point names specific competitor
  • Positioning map axes fit industry
  • Found at least 3 market gaps
  • Content benchmark has specific data (links, numbers), not vague observations
  • "Learn vs Don't copy" section has specific actions
  • Competitive moat assessed for both competitor and you
  • Action table has timeline and urgency
  • No unsupported claims — every conclusion has data or specific observation

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

ログインしてレビューを書く

同じリポジトリのスキル

概要と使いどころ

00-ke-hoach-mkt

無料

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

00-marketing-plan-global

無料

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

01-content-calendar-global

無料

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

01-lich-noi-dung

無料

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

02-brief-chien-dich

無料

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

02-campaign-brief-global

無料

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

minhnv0807 のスキルをすべて見る

このスキルの問題を報告する