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08-nghien-cuu-doi-thu

Dung khi can biet doi thu dang lam gi va minh dang dung o dau — phan tich 3 tang doi thu truc tiep, gian tiep, thay the; ban do dinh vi, SWOT, benchmark content va gia, khoang trong thi truong con bo trong. Kich hoat khi user nhac 'nghien cuu doi thu', 'phan tich canh tranh', 'doi thu dang chay gi', 'competitive analysis', 'sao doi thu ban re hon minh', 'doi thu moi noi', 'minh thua doi thu cho nao', 'benchmark thi truong'. Dung ca khi user chi gui link fanpage hoac website doi thu va hoi 'xem giup ho dang lam gi'. Khong dung cho — chot dinh vi cho chinh minh thi dung skill 58-positioning; theo doi lien tuc thao luan mang xa hoi thi dung skill 15-social-listening; nghien cuu tep de chay ads thi dung skill 51-audience-research.

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SKILL.md(原文)

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Nghien Cuu Doi Thu Canh Tranh

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

  1. San pham / dich vu cua ban la gi? (Nganh, phan khuc gia, doi tuong chinh)
  2. Ke ten 2–5 doi thu ma ban biet (ten thuong hieu, link fanpage/TikTok/website neu co)
  3. Ban dang lo nhat dieu gi ve doi thu? (Ho ban re hon? Content hay hon? Ads manh hon? Chiem thi phan?)
  4. Muc tieu cua ban sau khi co bao cao nay? (Dinh vi lai? Lam content tot hon? Tim khoang trong? Chay ads hieu qua hon?)

Auto-research qua MCP (neu co ket noi)

Xem huong dan setup: skills/vi/references/mcp-ads-integration.md Meta Official MCP: https://mcp.facebook.com/ads — setup 5 phut qua claude.ai/settings/integrations

A. Facebook Ads Library MCP (Nghien cuu quang cao doi thu)

Facebook Ads Library MCP (facebook-ads-library-mcp) cho phep tu dong:

Chuc nangMo ta
Search quang cao doi thuTim tat ca ads dang chay cua 1 brand theo ten page
Phan tich creativeAI phan tich hook, format, tone, CTA cua tung ad
Competitor discoveryTu dong tim doi thu tuong tu trong nganh
Spend estimationUoc tinh ngan sach quang cao cua doi thu
Trend monitoringTheo doi thay doi chien dich theo thoi gian thuc
Market gapSo sanh nhieu brand → tim khoang trong

Cach dung:

  1. Setup facebook-ads-library-mcp (can Facebook access token voi ads_read)
  2. Nhap ten page doi thu → MCP tra ve danh sach ads dang active
  3. Phan tich: format nao nhieu nhat? Hook gi? CTA gi? Chay bao lau?
  4. So sanh voi ads cua minh → tim gap va co hoi

Luu y: Ads Library MCP chi cho phep XEM quang cao cong khai cua doi thu — khong truy cap data noi bo (spend chinh xac, targeting, conversion). Spend chi la uoc tinh.

B. Meta Official MCP (Benchmarks va boi canh nganh)

Neu da ket noi Meta Official MCP (mcp.facebook.com/ads), co the bo sung nghien cuu doi thu bang data chinh thuc:

ToolDung cho
ads_insights_advertiser_contextData boi canh nganh va khu vuc — biet "san choi" rong the nao
ads_insights_industry_benchmarkCPM, CTR, CPC trung binh nganh — benchmark de so sanh
ads_insights_auction_ranking_benchmarksQuality ranking, engagement ranking cua MINH vs doi thu trong dau gia

Ket hop 2 nguon:

Ads Library MCP → Xem creative + strategy doi thu (QUAN SAT)
Meta Official MCP → So sanh metrics cua minh vs nganh (DO LUONG)
→ Gap analysis chinh xac hon: biet doi thu lam gi + biet minh dang o dau so voi trung binh

Mo hinh doi thu 3 tang

Phan loai doi thu thanh 3 nhom — khong chi nhin doi thu truc tiep:

TangDinh nghiaTieu chiVi du (Spa trung cap)
Truc tiepCung phan khuc, cung loai hinh, cung doi tuongCung gia, cung dich vu, cung khu vucSpa B cung pho, gia tuong tu
Gian tiep tiem nangKhac loai hinh nhung thay the duocKhach hang co the chon ho thay vi banTham my vien, skincare tai nha, may lam dep gia dinh
Thu capCung loai hinh nhung khac phan khuc giaCanh tranh khi khach thay doi ngan sachSpa cao cap (khach ha budget), spa binh dan (khach nang cap)

Nguyen tac phan loai

  • Doi thu truc tiep: chon 3–5 doi thu chinh
  • Gian tiep tiem nang: chon 2–3 loai hinh thay the
  • Thu cap: chon 1–2 doi thu o phan khuc gia ke ben

Cau truc phan tich moi doi thu

Voi moi doi thu, phan tich 8 khia canh:

1. Dinh vi thuong hieu

Yeu toNoi dung
Thong diep chinh[Slogan, tagline, loi hua thuong hieu]
Phong cach hinh anh[Tone mau, kieu anh, chat video]
Phan khuc gia[Thap / Trung / Cao / Cao cap]
Doi tuong muc tieu[Gioi tinh, tuoi, thu nhap, so thich]
USP tuyên bo[Ho noi ho khac biet gi?]

2. Diem manh va diem yeu

Diem manhDiem yeu
[Liet ke 3–5 diem][Liet ke 3–5 diem]

3. Chien luoc noi dung

Chi soGia tri
Kenh chinh[Facebook / TikTok / Instagram / YouTube / Zalo]
Tan suat dang[X bai/tuan]
Dinh dang uu tien[Video ngan / Carousel / Bai viet dai / Reels]
Tone of voice[Chuyen nghiep / Than thien / Hai huoc / Giao duc]
Goc do noi dung[TOFU X% / MOFU X% / BOFU X%]
Noi dung hieu qua nhat[Top 3 bai/video cao tuong tac nhat]

4. Kenh va platform

KenhCo / KhongFollower / LikeDanh gia hoat dong
Facebook Page
TikTok
Instagram
YouTube
Zalo OA
Website
Email

5. Uoc tinh chi phi quang cao

Phuong phap uoc tinh (khong can chinh xac tuyet doi):

Dau hieuCach doc
So bai sponsored/thangDem bai co nhan "Sponsored" trong Facebook Ad Library
Luong video ads tren TikTokDung TikTok Creative Center → Top Ads → loc theo nganh
Traffic websiteDung SimilarWeb (free tier) hoac Semrush
So luong KOL/UGCDem so video co ten thuong hieu tren TikTok
Chi so uoc tinhGia tri
So ads dang chay (Facebook Ad Library)[X ads]
Ngan sach ads uoc tinh/thang[X trieu — dua tren so ads x CPM trung binh]
Co UGC/KOL khong?[Co/Khong — neu co, uoc tinh X nguoi]

6. Doi tuong trung lap (Audience Overlap)

Yeu toMuc do trung lap
Dia ly[Cao / Trung binh / Thap]
Do tuoi[Cao / Trung binh / Thap]
Thu nhap[Cao / Trung binh / Thap]
So thich[Cao / Trung binh / Thap]
Kenh su dung[Cao / Trung binh / Thap]

7. Gia va mo hinh kinh doanh

San pham/dich vuGia doi thuGia cua banChenh lech
[SP 1]
[SP 2]
[SP 3]

8. Danh gia moi de doa

Doi thuMuc do de doaLy do
[Ten]Cao / Trung binh / Thap[1 cau ngan]

SWOT — Thuong hieu cua ban vs Doi thu

Bang SWOT tong hop

Tich cucTieu cuc
Ben trongSTRENGTHS — Diem manh cua ban ma doi thu khong co hoac yeu honWEAKNESSES — Diem yeu cua ban ma doi thu dang khai thac
Ben ngoaiOPPORTUNITIES — Khoang trong thi truong doi thu chua chiemTHREATS — Xu huong/hanh dong cua doi thu de doa ban

Chi tiet

Strengths (Diem manh)

STTDiem manhDoi thu nao yeu o diem nay?Cach phat huy
1
2
3

Weaknesses (Diem yeu)

STTDiem yeuDoi thu nao manh o diem nay?Cach khac phuc
1
2
3

Opportunities (Co hoi)

STTCo hoiTai sao doi thu chua lam?Hanh dong de xuat
1
2
3

Threats (Moi de doa)

STTDe doaTu doi thu nao?Cach phong thu
1
2
3

Ban do dinh vi (Positioning Map)

Ma tran 2x2 — chon 2 truc phu hop voi nganh:

Truc mac dinh: Gia x Chat luong cam nhan

        CHAT LUONG CAO
             |
             |
  Doi thu C  |  [BAN]
  (gia re,   |  (gia vua,
   chat tot) |   chat tot)
             |
------- THAP -------- CAO ---- GIA
             |
  Doi thu A  |  Doi thu B
  (gia re,   |  (gia cao,
   chat thap)|   chat thap)
             |
        CHAT LUONG THAP

Truc thay the (tuy nganh)

Truc X (ngang)Truc Y (doc)Phu hop voi nganh
GiaChat luong cam nhanSpa, F&B, thoi trang
Truyen thong vs Hien daiDai chung vs NicheGiao duc, cong nghe
Tien loi vs Trai nghiemBinh dan vs Cao capF&B, ban le
Online vs OfflineTu phuc vu vs Full serviceDich vu, SaaS

Huong dan doc ban do:

  • Goc ban o = vung canh tranh khoc liet, can tranh
  • Goc trong = khoang trong co the chiem
  • Goc dong = co nhieu doi thu, can yeu to khac biet manh

Tim khoang trong thi truong (Market Gap)

Framework 5 loai khoang trong

Loai khoang trongCau hoi kiem traPhat hien
Khoang trong san phamCo nhu cau nao khach dang tu giai quyet (DIY) ma chua ai phuc vu?
Khoang trong giaCo phan khuc gia nao chua co ai chiem? (giua binh dan va cao cap)
Khoang trong kenhCo kenh nao doi thu bo ngo? (Zalo? Email? TikTok Shop? SEO?)
Khoang trong noi dungCo goc do noi dung nao chua ai lam? (behind scenes? giao duc? data?)
Khoang trong trai nghiemCo buoc nao trong hanh trinh khach hang chua ai lam tot?

Danh gia khoang trong

Khoang trongMuc do hap dan (1–5)Kha thi (1–5)Uu tien
[Gap 1]Cao / Trung binh / Thap
[Gap 2]
[Gap 3]

Content Benchmark — Noi dung hieu qua nhat cua doi thu

Phan tich top-performing content

Voi moi doi thu, chon 5 bai/video co tuong tac cao nhat trong 30 ngay gan nhat:

STTDoi thuDinh dangGoc doView/ReachEngagementTai sao hieu qua?
1
2
3
4
5

Rut ra pattern

PatternMo taAp dung cho ban
Hook pho bien[Kieu hook doi thu hay dung][Ap dung / Khong ap dung — ly do]
Dinh dang manh[Video/Carousel/Text nao hieu qua?]
Thoi gian dang[Gio nao, ngay nao?]
CTA hay dung[Loai CTA nao?]
Yeu to viral[Diem chung cua content hieu qua?]

Hoc gi vs Khong copy gi

NEN hoc tu doi thu

Bai hocTu doi thu naoAp dung the nao
Format noi dung hieu qua[Mo ta cach adapt]
Kenh dang tot[Mo ta cach trien khai]
Cach xu ly khach hang[Mo ta cach cai tien]
Chien luoc gia[Mo ta cach dieu chinh]

KHONG NEN copy

Dieu khong nen copyLy doLam gi thay the
Copy y nguyen noi dungMat ban sac, bi so sanh bat loiLay y tuong roi adapt theo brand voice cua ban
Chay theo gia thapCuoc dua ve day, khong ben vungCanh tranh bang gia tri, khong bang gia
Bat chuoc dinh viTro thanh "ban sao re hon"Tim goc doc, dinh vi khac biet
Theo trend ho da lamDi sau, mat hieu quaTim trend moi hoac goc do moi cho trend cu

Danh gia competitive moat (Hao bao ve)

Loai moatDoi thu co?Ban co?Hanh dong
Brand recognition — Khach nho den ho dau tien
Network effect — Cang nhieu khach, cang hap dan
Switching cost — Khach kho chuyen di
Data advantage — Ho co du lieu khach hang lon
Content library — Kho noi dung lon, SEO manh
Community — Cong dong trung thanh
Distribution — He thong phan phoi/kenh manh

Bang hanh dong

De xuat uu tien

STTHanh dongDua tren phat hienMuc do khan capTimeline
1Cao / Trung binhTuan 1–2
2Tuan 2–4
3Thang 2
4Thang 3
5Dai han

Che do THEO DOI DINH KY (Competitor Watch)

Che do chay hang thang thay cho bao cao day du: nguyen tac 80/20, quy trinh 5 buoc (Watch List phan tang · Snapshot 3 mang Content/Paid Ads/Offer-gia voi cot "thay doi so voi ky truoc" · Ban do canh tranh 6 chieu · 3 nhom ket luan TOT/CHUA lam/SAI · Bang hanh dong) va 4 ky luat theo doi: doc references/theo-doi-dinh-ky-va-nguon-du-lieu.md muc "Che do THEO DOI DINH KY (Competitor Watch)".


Nguon du lieu — uu tien nguon mien phi

Bang 8 nguon mien phi (Meta Ads Library, TikTok Creative Center, Google Trends, GSO, website doi thu, social profile, email/Zalo OA, comment & review) kem thoi gian can cho tung nguon, danh sach nguon co phi, va 5 cach lam thay khi thieu du lieu: doc references/theo-doi-dinh-ky-va-nguon-du-lieu.md muc "Nguon du lieu — uu tien nguon mien phi".


Cross-reference

  • Can hieu khach hang sau hon? → Dung 09-insight-khach-hang
  • Muon dinh vi lai va viet brief? → Dung 02-brief-chien-dich
  • Can viet copy khac biet doi thu? → Dung 05-copy-quang-cao
  • Can tinh ngan sach canh tranh? → Dung 10-tinh-kpi-nguoc
  • Can xay ke hoach MKT tong the? → Dung 00-ke-hoach-mkt
  • Can viet cau dinh vi tu khoang trong tim duoc? → Dung 58-positioning
  • Can theo doi thao luan va sentiment ve doi thu? → Dung 15-social-listening

Checklist chat luong

Truoc khi giao bao cao, kiem tra:

  • Da phan loai doi thu theo 3 tang (truc tiep, gian tiep, thu cap)
  • Moi doi thu co du 8 khia canh phan tich
  • SWOT co cu the, khong chung chung — moi diem co doi thu cu the di kem
  • Ban do dinh vi co truc phu hop voi nganh
  • Da tim it nhat 3 khoang trong thi truong
  • Content benchmark co du lieu cu the (link, so lieu), khong phai nhan dinh suong
  • Phan "Hoc gi vs Khong copy gi" co hanh dong cu the
  • Competitive moat duoc danh gia ca doi thu va ban
  • Bang hanh dong co timeline va muc do khan cap
  • Khong co nhan dinh thieu co so — moi ket luan phai co du lieu hoac quan sat cu the

Rieng che do theo doi dinh ky

  • Co Watch List phan tang kem tan suat theo doi
  • Moi snapshot co cot "thay doi so voi ky truoc" — khong de trong
  • Da doc Ads Library: ghi ro ads da chay bao lau (dau hieu doi thu dang scale)
  • Co du 3 nhom ket luan: lam TOT, CHUA lam, lam SAI
  • Uu tien dung nguon mien phi truoc khi de xuat mua du lieu
  • Khong de xuat phan ung tuc thoi voi tung dong thai cua doi thu

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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