Xuat Khau B2B — Export Marketing Intelligence
Dung khi: Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.
Buoc 0: Kiem tra context file
Doc file sau neu ton tai:
.agents/product-marketing-context.md — lay thong tin san pham, USP, gia tri khac biet.agents/export-context.md — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)
Neu chua co export-context.md → chay Module 1 truoc.
Thu thap thong tin
Hoi toi da 4 cau truoc khi bat dau:
- San pham xuat khau la gi? Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
- Thi truong muc tieu? Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
- Da co kinh nghiem xuat khau chua? Lan dau hay da xuat, gap kho khan gi?
- Can lam gi ngay? Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?
Module 1: Export Context — Hieu biet thi truong xuat khau
Chay 1 lan, luu vao .agents/export-context.md
Thong tin can thu thap
# Export Context — [Ten Cong Ty]
## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]
## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]
## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]
## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]
## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]
## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]
Module 2: Company Profile — Ho so cong ty bang tieng Anh
Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai
Cau truc
# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier
---
## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]
**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |
---
## Our Products
[Ten san pham, specification, size range, dang che bien]
| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |
---
## Why Choose Us
**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"
**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"
**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"
---
## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]
---
## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email] 📱 [WhatsApp/WeChat] 🌐 [website]
Module 3: Email Chao Hang Quoc Te
Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh
Email 1 — Cold Outreach (lan dau lien he)
Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"
---
Dear [Name / Buying Team],
My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor
specializing in [san pham chinh] since [nam].
**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively
seeking partners in [thi truong muc tieu].
**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- Lead time: [X weeks]
- FOB price range: USD [X–X]/kg (subject to spec & volume)
I'd love to send our full product catalog and price list.
Would a 15-minute call this week work for you?
Best regards,
[Ten] | [Chuc vu]
[Email] | [WhatsApp: +84...]
[Website]
Email 2 — Warm (da gap o hoi cho / da quen biet)
Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready
---
Dear [Name],
It was great connecting at [Ten hoi cho / su kien] last [thang].
As promised, I'm following up with:
✅ Product catalog attached
✅ Current price list (valid until [ngay])
✅ Lab test results for [san pham]
**Next step I suggest:**
We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
Shipping cost on us for first sample.
Let me know your preferred delivery address and I'll arrange it this week.
Best,
[Ten]
Email 3 — Follow-up (sau 7–10 ngay chua phan hoi)
Subject: Re: [Product] from Vietnam — just checking in
---
Hi [Name],
I wanted to follow up on my email from [ngay].
I understand you receive many supplier inquiries — I'll keep this brief:
One thing that might be relevant: [1 thong tin moi — gia moi / chung nhan moi /
thi truong dang can gap nhu My bi thieu hang do thue...]
Happy to jump on a quick call or answer any questions by email.
[Ten]
Module 4: Ke Hoach Hoi Cho Xuat Khau
Dung cho: Vietfish, Seafood Expo Global (Barcelona), China Fisheries (Thanh Dao), SIAL, v.v.
Checklist chuan bi (8 tuan truoc)
## 8 tuan truoc hoi cho
### Marketing materials
- [ ] Company profile (EN) — in mau A4/A5, 500 to
- [ ] Product catalog — in mau, co QR code den website/Alibaba
- [ ] Business card — 2 mat (VN + EN hoac VN + CN), 500 cai
- [ ] Roll-up banner (X × X m) — co logo, san pham chinh, chung nhan
- [ ] Mau san pham dong goi dep de trung bay
- [ ] USB/QR code chua catalog dien tu, price list, lab test
### Digital presence
- [ ] Alibaba / Global Sources profile cap nhat
- [ ] Website EN hoan chinh (toi thieu: products, certifications, contact)
- [ ] Email signature chuan — ten, chuc vu, WhatsApp, WeChat
### Danh sach buyer can gap
- [ ] Research truoc 50 buyer tiem nang tham du hoi cho
- [ ] Gui email dat lich gap truoc khi den (template email warm o tren)
- [ ] Muc tieu: 30 cuoc gap co lich / 20 gap them tai hoi cho
### Chuan bi gia
- [ ] Price list hien hanh (FOB HCMC) theo size va specification
- [ ] Biet ro: MOQ, lead time, payment terms (L/C / TT 30% + 70%)
- [ ] Biet ro: chi phi van chuyen uoc tinh den thi truong muc tieu
Template theo doi tai hoi cho
| # | Ten cong ty | Quoc gia | Nguoi lien he | San pham quan tam | Budget/vol | Follow-up | Status |
|---|------------|--------|--------------|------------------|-----------|-----------|--------|
| 1 | | | | | | | |
Post-show action (trong 48h sau hoi cho)
Module 5: Phan Tich Gia Canh Tranh Xuat Khau
So sanh vi tri cua minh so voi Ecuador, An Do, Indonesia tren thi truong muc tieu
Khung phan tich
## Phan Tich Canh Tranh — [San pham] — [Thi truong muc tieu] — [Thang/Nam]
| Tieu chi | Viet Nam | Ecuador | An Do | Indonesia |
|---------|---------|---------|-------|-----------|
| Gia FOB (USD/kg, size 100) | [X] | [X] | [X] | [X] |
| Thi phan tai [thi truong] | [X%] | [X%] | [X%] | [X%] |
| Chung nhan pho bien | ASC/GlobalGAP | ASC | GlobalGAP | ASC |
| Diem manh | Chat luong on dinh, trac xuat lai | Gia thap nhat | San luong lon | Gia trung binh |
| Diem yeu | Gia cao hon Ecuador 15–20% | Chat luong bien dong | Dich benh rui ro | Nguon cung khong on |
| Uu the VN vs doi thu | [Dien] | [Dien] | [Dien] | [Dien] |
Chien luoc dinh vi de xuat
| Thi truong | Chien luoc uu tien | Ly do |
|---|
| Trung Quoc | Canh tranh gia + toc do giao hang | TQ uu tien Ecuador nhung can da dang nguon cung |
| EU | Dinh vi chat luong + chung nhan | EU tra gia cao cho chung nhan ASC/BRC, Ecuador chua manh |
| My | Theo doi thue + focus vao che bien sau | Thue chong ban pha gia can tinh toan roi |
| Nhat/Han | Chat luong cao, gia khong phai van de | Thi truong premium, focus HOSO/sashimi grade |
Checklist chat luong
Truoc khi giao tai lieu cho buyer:
Lien ket skill lien quan
- product-marketing-context — Doc truoc de lay USP, diem khac biet san pham
- 08-nghien-cuu-doi-thu — Phan tich doi thu xuat khau (Ecuador, An Do, Indonesia)
- 09-insight-khach-hang — Hieu buyer quoc te muon gi
- 14-email-marketing — Xay dung chuoi email nurture sau hoi cho
- 00-ke-hoach-mkt — Long vao ke hoach MKT tong the neu can