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35-brand-voice

Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after. Kich hoat khi user nhac 'brand voice', 'giong brand', 'tone of voice', 'viet sao cho dung chat brand', 'moi nguoi viet moi kieu', 'thong nhat giong van'. Khong dung cho — quy dinh mau sac va font thi dung skill 46-brand-guideline; dinh vi thuong hieu thi dung skill 58-positioning; viet mot bai cu the thi dung skill 36-content-brief.

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Brand Voice

Skill nen tang cua content cluster. Moi skill content khac (36-content-brief, 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing, 38-seeding-plan) deu doc Brand Voice Document truoc khi viet. Khong co brand voice thi moi output deu thieu nhat quan, du ky thuat dung.

Thu thap thong tin

Doc .agents/product-marketing-context.md va brand guideline neu co. Neu thieu, hoi toi da 4 cau:

  1. Brand dang ban gi, cho ai, o phan khuc gia nao — va muon khach hang cam nhan dieu gi sau khi doc content?
  2. 3 tinh tu nao mo ta dung tinh cach brand nhat — va brand tuyet doi khong muon bi nhin nhan nhu the nao?
  3. Co brand hoac nguoi nao co giong gan voi dieu brand huong toi khong? (lam reference, khong copy)
  4. Khach hang hay dung tu gi khi noi ve brand / san pham? Paste review, comment, inbox that neu co — day la nguon vocabulary quan trong nhat.

Nguyen tac

  1. Brand voice la tai lieu song. Review moi quy hoac khi brand pivot — khong viet 1 lan roi cat tu.
  2. La ban chi duong, khong phai luat cung. Dung de doi chieu, linh hoat theo context tung bai.
  3. Giong goc giu nguyen tren moi kenh. Chi dieu chinh format va do dai theo platform — khong doi tinh cach.
  4. Vocabulary lay tu ngon ngu that cua khach. Goi 09-insight-khach-hang de co customer language truoc khi chot tu vung.
  5. Test cuoi: che ten brand di, doc van nhan ra la minh. Neu doc giong bat ky brand nao khac trong nganh — chua dat.

Quy trinh

Buoc 1 — Chot Brand Personality: 3 tinh tu

Chon dung 3 tinh tu cot loi, moi tinh tu kem 1 cau giai thich tai sao no phan anh dung brand. Khong chon qua 3 — nhieu hon la loang.

Vi du minh hoa (nganh tu van marketing):

  • Thang than: noi thang vao van de — khong rao don, khong fluff.
  • Thuc chien: moi loi khuyen deu ap dung duoc ngay hom nay.
  • Tin cay: co so lieu, co bang chung — khong hua hen vo can cu.

Kem theo 3 dieu brand tuyet doi KHONG muon bi nhin nhan (vi du: khong "sang chanh xa cach", khong "ban hang bat chap", khong "ly thuyet suong").

Buoc 2 — Dinh nghia Tone of Voice theo 5 chieu

Voi moi chieu, viet ca 2 cot "Brand la..." va "Brand khong la..." — cot thu 2 quan trong khong kem cot dau vi no chan brand drift.

ChieuBrand la...Brand khong la...
Nang luong[soi noi / diem tinh / am ap][...]
Do chinh thuc[than mat / ban-chuyen-nghiep / trang trong][...]
Cach xung ho[minh-ban / chung toi-ban / toi-ban][...]
Cach dung so lieu / bang chung[luon kem so cu the / ke chuyen truoc, so sau][...]
Cach xu ly objection[thua nhan truoc, giai thich sau / phan bien bang bang chung][...]

Buoc 3 — Xay Vocabulary: dung / tranh / banned

  • Dung thuong xuyen: tu va cum tu phan anh brand personality, cong voi tu khach hang that hay dung (lay tu review, comment — goi 09).
  • Tranh: tu mau thuan voi personality hoac nghe sai thi truong VN.
  • Banned words (cam tuyet doi — dua vao checklist duyet): vi du pho bien "Khong the bo lo", "Sieu hot", "Hay cung chung toi", "Dung bo lo co hoi" — cong them banned words rieng cua brand.
  • Ten goi chuan noi bo cho san pham / dich vu: 1 ten thong nhat — khong moi bai goi mot kieu.

Buoc 4 — Quy dinh cau truc cau

Tra loi du 5 cau hoi:

  1. Do dai cau trung binh: ngan / vua / dai — va ly do.
  2. Co dung cau hoi tu tu khong? Khi nao dung, khi nao khong.
  3. Bullet hay paragraph? Ti le va ngu canh phu hop.
  4. Pattern mo bai thuong dung: Pain hook / Curiosity / Data / Story.
  5. Pattern ket bai: CTA cu the / Question / Summary.

Buoc 5 — Viet 5 vi du before/after

Moi vi du gom: ban chua dung tone, ban dung tone, va 1 dong giai thich diem khac biet. Bat buoc du 5 tinh huong:

  1. Caption gioi thieu san pham
  2. Phan hoi comment tieu cuc
  3. Thong bao khuyen mai / uu dai
  4. Chia se kien thuc / edu content
  5. Testimonial / case study cua khach hang

Day la phan writer dung nhieu nhat — viet that theo brand, khong de placeholder.

Buoc 6 — Platform adaptation

Giong goc giu nguyen — chi dieu chinh format va do dai:

KenhDieu chinh so voi gocGiu nguyen
Facebook PageDai hon, co the dung emojiTone, vocabulary
TikTok captionNgan, co the dung trending phraseCore message
InstagramVisual-first, caption nganBrand voice
EmailFormal hon 1 chut, co greetingThang than, actionable
Zalo OANgan gon, di thang vao loi ichTone, cach xung ho

Cau truc ket qua

Ten file: brand-voice-[ten-brand]-[YYYYMMDD].md

# Brand Voice Document — [Ten brand]

## I. Brand Personality
- [Tinh tu 1]: [1 cau giai thich]
- [Tinh tu 2]: [1 cau giai thich]
- [Tinh tu 3]: [1 cau giai thich]
- Khong bao gio la: [3 dieu brand khong muon bi nhin nhan]

## II. Tone of Voice
| Chieu | Brand la... | Brand khong la... |
|-------|-------------|-------------------|
| Nang luong | | |
| Do chinh thuc | | |
| Cach xung ho | | |
| Cach dung so lieu / bang chung | | |
| Cach xu ly objection | | |

## III. Vocabulary
**Dung thuong xuyen:** [tu / cum tu]
**Tranh:** [tu / cum tu]
**Banned words:** [danh sach cam tuyet doi]
**Ten goi chuan noi bo:** [ten san pham / dich vu thong nhat]

## IV. Cau truc cau
- Do dai cau trung binh: [ngan / vua / dai] — [ly do]
- Cau hoi tu tu: [khi nao dung / khong dung]
- Bullet vs paragraph: [ti le + ngu canh]
- Pattern mo bai: [Pain / Curiosity / Data / Story]
- Pattern ket bai: [CTA / Question / Summary]

## V. Before / After — 5 vi du
### 1. Caption gioi thieu san pham
- Before: "[ban chua dung tone]"
- After: "[ban dung tone]"
- Khac biet: [1 dong]

### 2. Phan hoi comment tieu cuc
[cung format]

### 3. Thong bao khuyen mai / uu dai
[cung format]

### 4. Chia se kien thuc / edu content
[cung format]

### 5. Testimonial / case study
[cung format]

## VI. Platform Adaptation
| Kenh | Dieu chinh so voi goc | Giu nguyen |
|------|----------------------|------------|
| | | |

## VII. Checklist duyet copy
- [ ] Doc to len — nghe tu nhien khong, hay nhu doc bao cao?
- [ ] Co tu nao trong banned list khong?
- [ ] Cau dau tien co khien nguoi ta muon doc tiep khong?
- [ ] Xoa duoc tu nao ma khong mat nghia khong? Xoa di.
- [ ] Khach doc xong biet lam gi tiep khong (CTA ro)?
- [ ] Che ten brand di — doc van nhan ra la minh khong?

Cach cac skill khac dung tai lieu nay

  • Moi bai viet (caption, script, ads copy, email, seeding) doi chieu muc II + III truoc khi viet, muc VII truoc khi giao.
  • Nguoi duyet copy dung muc VII lam chuan duyet — khong duyet theo cam tinh.
  • Khi thue writer / agency / creator ngoai: gui muc I-V lam tai lieu onboard.

Lien ket skill

  • 09-insight-khach-hang: chay truoc — customer language tu review/comment that la nguyen lieu cho Vocabulary.
  • 36-content-brief: moi brief tham chieu brand voice trong phan tone.
  • 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing: doc tai lieu nay truoc khi viet output.

Checklist chat luong

  • Du 7 phan (Personality den Checklist duyet copy)
  • Dung 3 tinh tu — moi tinh tu co giai thich, khong chung chung
  • Tone of voice du 5 chieu, co ca cot "Brand khong la"
  • Vocabulary co du 3 nhom: dung / tranh / banned + ten goi chuan noi bo
  • 5 vi du before/after viet that theo brand — khong de placeholder
  • Platform adaptation phu du kenh brand dang chay
  • Vocabulary co tu lay tu ngon ngu that cua khach (co nguon: review / comment)
  • Ten file dung dinh dang brand-voice-[ten-brand]-[YYYYMMDD].md

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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