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37-caption-social

Dung khi can viet caption dang ORGANIC cho Facebook, Instagram, TikTok, Threads — khong chay tien, 2 bien the khac huong hook, kem hashtag va ghi chu chon ban. Kich hoat khi user nhac 'viet caption', 'caption Facebook', 'caption Instagram', 'noi dung dang bai', 'viet bai dang trang ca nhan', 'caption cho anh nay'. Khong dung cho — copy chay quang cao tra tien thi dung skill 05-copy-quang-cao; slogan / cau hai y / headline poster thi dung skill 74-copy-hai-lop; kich ban video thi dung skill 04-script-video; bai dang trong group cong dong thi dung skill 38-seeding-plan.

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Caption Social

Caption organic cho bai dang tu nhien tren Facebook / Instagram / TikTok. Caption tot = hook du manh de dung ngon tay, body du thuyet phuc, CTA du ro de khach biet lam gi. Viet cho nguoi doc tren dien thoai, dang luot nhanh. Ads copy tra phi (co chinh sach quang cao, gioi han ky tu ads) → dung 05-copy-quang-cao.

Thu thap thong tin

Doc Brand Voice Document (35) va content brief (36) neu co — brief da co angle, hook direction, CTA thi dung luon, khong hoi lai. Neu thieu, hoi toi da 4 cau:

  1. San pham / dich vu / chu de bai viet la gi — va co so lieu / testimonial / case study that khong?
  2. Tang pheu nao? TOFU (nhan biet) / MOFU (tin tuong) / BOFU (chot don)
  3. Kenh nao? Facebook Page / Facebook Group / Instagram / TikTok
  4. CTA mong muon va do dai muc tieu? (comment / click / DM / mua — ngan <100 chu / vua 100-200 / dai >200)

Nguyen tac

  1. Cau dau = hook. Tuyet doi khong bat dau bang ten brand hoac "Xin chao" — nguoi doc luot qua trong 1 giay.
  2. 1 caption = 1 message. Khong nhoi nhieu benefit vao 1 bai.
  3. So lieu cu the hon tinh tu mo ho. "Tang 47% doanh thu" tot hon "tang manh".
  4. Viet cho mobile. Doan ngan 1-3 cau, co khoang trang giua cac doan — khong viet block dai.
  5. BOFU: CTA phai ro va co urgency. Khong de khach tu suy luan lam gi tiep.
  6. Doc to len truoc khi chot. Nghe cung nhu doc bao cao la chua dung tone.
  7. Doi chieu brand voice. Check vocabulary + banned words trong Brand Voice Document (35) truoc khi giao. Banned mac dinh: "Hay cung chung toi", "Khong the bo lo", "Sieu hot", "Dung bo lo co hoi".

Quy trinh

Buoc 1 — Doc brief va brand voice

Lay tu 36-content-brief: angle, insight goc, key message, CTA. Lay tu 35-brand-voice: tone, vocabulary, cau truc cau. Neu chua co brief — thu thap thong tin theo 4 cau tren.

Buoc 2 — Viet hook theo tang pheu

Hook dung doc lap, khong can context. Chon huong theo tang:

TangHuong hookVi du dang
TOFUPain / Curiosity / ContrarianCau hoi cham noi dau, statement nguoc
MOFUSocial proof / Ket qua cu theSo lieu, testimonial ngan, truoc/sau
BOFUOffer / UrgencyCon so uu dai ro, deadline, so luong gioi han

Buoc 3 — Viet 2 variant A/B

Hai variant phai khac nhau that su — khong chi doi vai chu:

  • Variant A: 1 huong hook (vi du pain) + 1 cau truc body (vi du list).
  • Variant B: hook khac huong (vi du curiosity hoac social proof) + cau truc khac (vi du storytelling).

Moi variant gom: Hook (cau dau) → Body (2-4 doan ngan, moi doan 1-3 cau) → CTA (cau hanh dong cu the).

Buoc 4 — Ghi chu chon variant

Ghi ro: dung A khi nao (context / audience nao), dung B khi nao, va cach mix neu muon (hook A + body B hoac nguoc lai).

Buoc 5 — Hashtag va platform adaptation

Hashtag 5-10, sap xep: branded → niche → broad. Dieu chinh theo kenh:

KenhDieu chinh
Facebook PageCaption dai duoc, xuong dong nhieu, 3-5 hashtag cuoi bai
Facebook GroupTone nguoi that chia se — khong giong bai fanpage, han che hashtag
InstagramCaption ngan, visual keo chinh, hashtag co the de block rieng
TikTokCaption 1-2 dong, chua keyword de search, hook nam trong video — caption bo tro

Cau truc ket qua

Ten file: caption-social-[ten-bai]-[YYYYMMDD].md

# Caption Social — [Chu de bai]

## Context
| Hang muc | Chi tiet |
|----------|----------|
| Tang pheu | TOFU / MOFU / BOFU |
| Kenh | |
| Muc tieu bai | |
| Do dai target | |
| Nguon brief | [link content-brief neu co] |

## Variant A — [huong hook]
**Hook:**
[Cau dau tien — dung doc lap, gay pain / curiosity / surprise]

**Body:**
[2-4 doan ngan, moi doan 1-3 cau, co khoang trang giua doan]

**CTA:**
[Cau hanh dong cu the]

## Variant B — [huong hook khac A]
**Hook:**
[Angle khac — neu A dung pain thi B dung curiosity hoac social proof]

**Body:**
[Cau truc khac A — neu A dung list thi B dung storytelling]

**CTA:**
[Co the giong hoac khac A]

## Ghi chu chon variant
- Dung **A** khi: [context / audience phu hop]
- Dung **B** khi: [context / audience phu hop]
- Ket hop A+B: [cach mix hook A + body B hoac nguoc lai, neu hop ly]

## Hashtag goi y
[5-10 hashtag — thu tu: branded → niche → broad]

## Check brand voice
- Tone khop Brand Voice Document: Co / Khong
- Banned words: khong co
- Doc to len: nghe tu nhien

Lien ket skill

  • 35-brand-voice: doc truoc khi viet — tone, vocabulary, banned words; check muc VII truoc khi giao.
  • 36-content-brief: nhan angle, insight goc, key message, CTA tu brief.
  • 01-lich-noi-dung: caption viet theo slot trong lich (kenh, tang pheu, pillar).
  • 05-copy-quang-cao: khi bai can chay ads (boost / camp) — viet lai theo chuan ads copy, khong dung nguyen caption organic.
  • 74-copy-hai-lop: khi can cau ngan hai lop / slogan / headline poster; 37 chi dan cau do thanh caption dai neu can.
  • 42-brief-hinh-anh / 43-brief-carousel: brief visual di kem sau khi caption duyet.

Checklist chat luong

  • Cau dau la hook — khong mo bang ten brand / "Xin chao"
  • 1 caption = 1 message = 1 CTA
  • 2 variant khac nhau that su (hook khac huong + cau truc khac)
  • Co ghi chu khi nao dung A, khi nao dung B
  • So lieu cu the thay cho tinh tu mo ho
  • Doan ngan 1-3 cau, de doc tren mobile
  • BOFU co CTA ro + urgency
  • Khong co banned words (doi chieu 35-brand-voice)
  • Hashtag 5-10, thu tu branded → niche → broad, dieu chinh theo kenh
  • Da doc to len — nghe tu nhien nhu noi chuyen

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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