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40-next-content-plan

Dung khi da co ket qua audit va can lap plan content ky sau TU DATA chu khong doan — ty le 70 giu winner, 20 toi uu bien the, 10 thu nghiem moi, toi da 2 gia thuyet moi mot ky. Kich hoat khi user nhac 'next content plan', 'plan thang toi', 'content ky sau lam gi', 'dua vao data lap ke hoach', 'thang sau viet gi'. Khong dung cho — audit de biet cai gi work thi chay skill 39-content-audit truoc; xep lich dang theo ngay thi dung skill 01-lich-noi-dung.

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Next Content Plan

Plan khong co data cu = doan mo. Thu tu cung: quet data → nhan winner → test hypothesis moi → len lich. Khong thay doi tat ca cung luc — ky nao cung dap di xay lai la khong bao gio biet dieu gi work.

Thu thap thong tin — LUON quet data cu truoc

Truoc khi viet bat ky dong plan nao, can co:

  1. Content audit ky truoc (tu 39-content-audit) — neu chua co, chay 39 truoc, khong lap plan chay.
  2. Report ky truoc (tu 07-bao-cao-marketing) neu co.
  3. KPI target ky moi — muc tieu thay doi gi so voi ky truoc?
  4. Bien dong ky moi: campaign / event / launch sap dien ra? Budget / team capacity thay doi?

Neu user khong cung cap duoc data toi thieu (audit hoac danh sach bai + metric), dung lai va de xuat chay 39-content-audit truoc.

Nguyen tac

  1. Data truoc, plan sau. Moi thay doi trong plan phai trace ve 1 dong data ky truoc.
  2. Nhan winner truoc khi thu moi. Winner da chung minh — nhan ban voi bien the nho truoc khi dat cuoc vao y tuong la.
  3. Ti le 70/20/10:
    • 70% san luong = format + angle da chung minh (winner giu nguyen cong thuc).
    • 20% = bien the toi uu tu winner (doi hook, doi kenh, doi do dai — giu loi).
    • 10% = thu nghiem hoan toan moi (hypothesis).
  4. Toi da 2 hypothesis moi/ky. Test nhieu hon khong du data de ket luan cai nao work.
  5. Loser khong tu dong bo han. Phan biet: loser do angle sai (bo) vs loser do execution kem (sua execution, thu lai 1 lan).
  6. Plan tong quan theo tuan — chi tiet tung ngay giao cho 01-lich-noi-dung.

Quy trinh

Buoc 1 — Review ky truoc

Tu audit (39) + report (07), dien bang 3 cot:

Da work (GIU)Khong work (DUNG)Chua thu (TEST MOI)
[format/angle/kenh + so lieu chung minh][+ ly do tu data][y tuong tu pattern hoac insight moi]

Buoc 2 — Dinh huong ky moi

Ky lap planMuc tieu chinhKPI uu tienCampaign kemThay doi lon

Muc tieu chinh chi 1 — reach / lead / conversion / retention. KPI uu tien la metric se dung de danh gia ky nay.

Buoc 3 — Content mix ky moi (ap ti le 70/20/10)

NhomTi leNoi dung
Proven (70%)~70% so baiWinner giu nguyen cong thuc — chi thay chu de
Toi uu (20%)~20% so baiBien the tu winner: doi hook / kenh / do dai
Thu nghiem (10%)~10% so baiHypothesis moi (toi da 2)

Kem bang dieu chinh ti le pheu:

LoaiTi le ky truocTi le ky moiLy do thay doi (tu data)
TOFU / MOFU / BOFU
Video vs Static

Buoc 4 — Nhan winner

Winner gocKet qua (metric)Nhan ban thanhThay doi giKenh / Thoi diem

Moi winner nhan thanh 2-3 bien the — giu cau truc hook + format, thay chu de / goc quay / nhan vat.

Buoc 5 — Hypothesis moi (toi da 2)

HypothesisFormatKenhKPI doThoi gian testTieu chi ket luan

Hypothesis phai viet dang kiem chung duoc: "Neu [thay doi X] thi [metric Y] se [tang/giam Z%]". Setup test chi tiet → goi 19-ab-test-setup.

Buoc 6 — Lich tong quan + phan cong

TuanThemeKenh uu tienSo baiHighlight (winner nhan ban / hypothesis)
Tuan 1
Tuan 2
Tuan 3
Tuan 4
NguoiTrach nhiemSo bai/tuanKenh chinh

Chi tiet tung ngay (gio dang, hook, CTA, trang thai) → chay 01-lich-noi-dung. Brief tung bai → 36-content-brief.

Cau truc ket qua

Ten file: next-content-plan-[ten-san-pham]-[YYYYMMDD].md

# Next Content Plan — [Ky] — [San pham/Brand]

## I. Review ky truoc
| Da work (giu) | Khong work (dung) | Chua thu (test moi) |
|---------------|-------------------|---------------------|

## II. Dinh huong ky moi
| Ky lap plan | Muc tieu chinh | KPI uu tien | Campaign kem | Thay doi lon |

## III. Content mix ky moi — 70/20/10
| Nhom | Ti le | So bai | Noi dung |
[+ bang dieu chinh TOFU/MOFU/BOFU, video vs static — kem ly do tu data]

## IV. Nhan winner
| Winner goc | Ket qua | Nhan ban thanh | Thay doi gi | Kenh / Thoi diem |

## V. Hypothesis moi (toi da 2)
| Hypothesis | Format | Kenh | KPI do | Thoi gian test | Tieu chi ket luan |

## VI. Lich tong quan
| Tuan | Theme | Kenh uu tien | So bai | Highlights |

## VII. Phan cong
| Nguoi | Trach nhiem | So bai/tuan | Kenh chinh |

Lien ket skill

  • 39-content-audit: input bat buoc — chay truoc plan nay. Khong co audit = khong co plan.
  • 07-bao-cao-marketing: report ky truoc bo sung goc nhin KPI tong.
  • 01-lich-noi-dung: nhan plan nay va trien khai lich chi tiet tung ngay.
  • 36-content-brief: brief tung bai theo plan.
  • 19-ab-test-setup: setup test cho 2 hypothesis moi.
  • 13-phan-tich-du-lieu: ho tro doc data khi can dao sau.

Checklist chat luong

  • Co data ky truoc lam can cu (audit 39 hoac report 07) — khong plan tu cam tinh
  • Moi thay doi trong plan trace duoc ve data ky truoc
  • Content mix theo ti le 70/20/10 — cong du 100%
  • Winner co ke hoach nhan ban cu the (2-3 bien the/winner)
  • Toi da 2 hypothesis moi — viet dang kiem chung duoc, co tieu chi ket luan
  • Loser da phan biet: angle sai (bo) vs execution kem (sua, thu lai)
  • Ti le pheu ky moi co ly do thay doi tu data — khong doi tuy hung
  • Lich tong quan du 4 tuan + phan cong ro nguoi
  • Da tro sang 01-lich-noi-dung cho lich chi tiet va 19-ab-test-setup cho hypothesis

レビュー

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同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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