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41-campaign-asset-list

Dung khi campaign da chot huong va can biet phai thiet ke NHUNG GI — danh sach asset theo kenh kem kich thuoc, so luong, uu tien, nguoi lam, deadline dat nguoc tu ngay launch theo timeline T-14 den D+1 va quy uoc dat ten file. Kich hoat khi user nhac 'asset list', 'danh sach asset campaign', 'designer can lam gi', 'liet ke file thiet ke', 'campaign nay can bao nhieu anh', 'checklist design', 'khong biet con thieu asset nao'. Khong dung cho — brief chi tiet cho tung asset thi dung skill 42-brief-hinh-anh, 43-brief-carousel hoac 44-brief-video-editor; brief tong the chien dich cho ca team thi dung skill 02-brief-chien-dich; nhan mot master ra du kich thuoc thi dung skill 50-asset-resize.

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Danh Sach Asset Campaign

Buoc dau tien cua design production: liet ke toan bo asset can lam truoc khi mo bat ky tool design nao. Doc campaign brief tu 02-brief-chien-dich truoc — neu chua co brief, goi skill do truoc.

Thu thap thong tin

Doc .agents/product-marketing-context.md va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

  1. Ten campaign + muc tieu chinh + ngay launch? Lead / sale / awareness — va ngay launch chinh thuc (de dat deadline nguoc).
  2. Kenh chay? Meta Ads / TikTok Ads / Zalo OA / Email / Landing page — co chay organic song song khong?
  3. Format nao? Co video ads khong hay chi static? Co UGC / KOC content khong?
  4. Ai phu trach? Designer nao nhan viec, da co brand guideline chua? (Neu chua, goi 46-brand-guideline truoc.)

Nguyen tac

  1. Asset list truoc, tool sau. Lam list truoc khi mo Canva/Figma — khong lam nguoc.
  2. Moi asset co deadline cu the. Khong chap nhan "cang som cang tot".
  3. Moi tang funnel can creative rieng. TOFU / MOFU / BOFU khong dung chung 1 asset.
  4. Thieu asset ngay launch = loi cua khau planning, khong phai khau design. Moi thieu sot deu do khong len list tu dau.
  5. Update trang thai realtime trong file nay de Leader theo doi khong can hoi.
  6. Brief thieu thong tin thi hoi ngay, khong tu doan.

Quy trinh

Buoc 1 — Xac dinh kenh va format

Tu campaign brief, liet ke toan bo kenh dang chay va format tuong ung tren tung kenh (single image, carousel, story, video, email banner, landing page, organic post).

Buoc 2 — Map asset theo funnel

Moi tang TOFU / MOFU / BOFU can creative rieng:

TangVai tro creativeVi du asset
TOFUStop scroll, cham noi dau, awarenessSingle image hook, thumbnail video, teasing post
MOFUBuild trust, giai thich, proofCarousel value, story series, banner case study
BOFUChot chuyen doi, offer roRetarget static, end card CTA, landing page

Buoc 3 — Dat deadline nguoc tu ngay launch

Do phuc tapVi du assetDeadline
Concept MVP (duyet truoc khi lam full)Layout tho, draft conceptLaunch - 7 ngay
Phuc tapLanding page, video, thumbnail videoLaunch - 5 ngay
Trung binhCarousel, banner set day du kich thuocLaunch - 3 ngay
NhanhStatic post, storyLaunch - 1 ngay

Buoc 4 — Gan owner, uu tien, trang thai

Moi dong asset co: owner (ai lam), uu tien (Cao / Trung binh / Thap), trang thai (DRAFT / REVIEW / APPROVED / ARCHIVED). Asset gan launch + chan kenh chinh = uu tien Cao.

Cau truc ket qua

Ten file: campaign-asset-list-[ten-campaign]-[YYYYMMDD].md

# Asset List — [Ten campaign]

## Tong quan
| Hang muc | Chi tiet |
|----------|----------|
| Ten campaign | |
| Ngay launch | |
| Kenh chay | |
| Tong so asset can lam | |
| Designer phu trach | |
| Brand guideline ap dung | [link file brand guideline] |

## Facebook / Instagram Ads
| # | Asset | Kich thuoc | Tang | So luong | Uu tien | Owner | Deadline | Trang thai |
|---|-------|-----------|------|----------|---------|-------|----------|------------|
| 1 | Single image — Feed | 1080x1080px | TOFU | 2 variants | Cao | | Launch-1 | DRAFT |
| 2 | Single image — Feed landscape | 1200x628px | TOFU | 2 variants | TB | | Launch-1 | |
| 3 | Story / Reels cover | 1080x1920px | MOFU | 2 variants | TB | | Launch-1 | |
| 4 | Carousel 5-7 slide | 1080x1080px | MOFU | 1 set | Cao | | Launch-3 | |
| 5 | Retarget static — BOFU | 1080x1080px | BOFU | 2 variants | Cao | | Launch-1 | |

## TikTok Ads
| # | Asset | Kich thuoc | Tang | So luong | Uu tien | Owner | Deadline | Trang thai |
|---|-------|-----------|------|----------|---------|-------|----------|------------|
| 6 | Thumbnail tinh | 1080x1920px | TOFU | 2 variants | Cao | | Launch-5 | |
| 7 | End card / CTA overlay | 1080x1920px | BOFU | 1 | TB | | Launch-3 | |

## Email / Zalo OA
| # | Asset | Kich thuoc | Muc dich | Owner | Deadline | Trang thai |
|---|-------|-----------|----------|-------|----------|------------|
| 8 | Email header banner | 600x200px | Broadcast | | Launch-3 | |
| 9 | Zalo OA cover | 1200x500px | Campaign | | Launch-3 | |

## Landing page / Website
| # | Asset | Spec | Muc dich | Owner | Deadline | Trang thai |
|---|-------|------|----------|-------|----------|------------|
| 10 | Hero banner | Full-width 1440px | Above the fold | | Launch-5 | |
| 11 | Product / service visual | 800x600px | Proof section | | Launch-5 | |
| 12 | CTA button set | SVG/PNG | Primary + Secondary | | Launch-5 | |

## Organic content
| # | Asset | Kich thuoc | Kenh | Owner | Deadline | Trang thai |
|---|-------|-----------|------|-------|----------|------------|
| 13 | Post teasing | 1080x1080px | FB Page | | Launch-1 | |
| 14 | Story teasing | 1080x1920px | FB/IG Story | | Launch-1 | |

Chinh sua so luong dong theo campaign thuc te — bang tren la khung goi y, khong phai bat buoc du 14 dong.

Timeline designer T-14 den D+1

Nhung timeline nay vao cuoi file asset list de designer va Leader cung theo doi:

Giai doanMocViec can xongSkill dungGhi chu
Truoc launchT-14Doc campaign brief + tao asset list nay41Khong bat dau design khi chua doc xong brief
Truoc launchT-13Nhan copy da duyet tu Content36/05Copy phai approve truoc khi embed vao design
Truoc launchT-7Concept MVP (toi da 30 phut) → Leader duyet42/45/12Khong vao production khi chua co approval
Truoc launchT-5Asset phuc tap xong: landing page, video thumbnail12/44Deadline cung
Truoc launchT-3Asset trung binh xong: carousel, banner set du kich thuoc42/43Deadline cung
Truoc launchT-1Asset nhanh xong: static, story + final check, export dung spec, upload Drive42/50Khong de sot kich thuoc nao
Launch dayLaunchStandby — san sang lam quick asset48Phan hoi trong 2 tieng
Dang chayKhi co yeu cauQuick brief → nhan ban winner, thay 1 element48Lam trong 2-4 tieng
Sau campaignD+1Nhan creative performance report, danh dau winner/loser trong asset list21Winner = base template ky sau
Sau campaignD+2Repurpose winner ra kich thuoc con thieu, archive loser50Tranh lap lai creative fail
Sau campaignD+3Cap nhat asset library tren Drive—Upload ca source file (link Canva), khong chi file export

Naming convention va folder

  • Ten file asset: [Campaign]_[Kenh]_[KichThuoc]_[Tang]_[Version]_[Status]
  • Vi du: KhoaHocQ3_FB_1080x1080_TOFU_v2_APPROVED.png
  • Status tag: _DRAFT (dang lam) / _REVIEW (cho feedback) / _APPROVED (da duyet) / _ARCHIVED (khong dung lai)
  • Folder Drive:
/[Brand]/Campaigns/[TenCampaign]/Assets/
  Working/    — file dang lam
  Final/      — file da duyet, chia subfolder theo kenh
  Archived/   — loser va file cu
  • Export dung format: JPG cho static, PNG cho transparent, MP4 cho motion.

Lien ket skill

  • 02-brief-chien-dich: nguon input — asset list doc tu campaign brief.
  • 42-brief-hinh-anh / 43-brief-carousel / 44-brief-video-editor / 45-brief-canva: sau khi co list, viet brief chi tiet cho tung asset.
  • 12-brief-landing-page: asset landing page trong list dung skill nay de brief + build.
  • 47-design-review: moi asset REVIEW → APPROVED phai qua review.
  • 48-quick-visual-brief: asset phat sinh khi campaign dang chay.
  • 50-asset-resize: khau resize du kich thuoc va repurpose winner sau campaign.

Checklist chat luong

  • Moi kenh dang chay deu co asset trong list — khong sot kenh nao
  • Moi tang funnel (TOFU/MOFU/BOFU) co creative rieng
  • Moi asset co kich thuoc cu the theo spec kenh
  • Moi asset co deadline cu the dat nguoc tu ngay launch (T-5 / T-3 / T-1)
  • Moi asset co owner va uu tien
  • Co moc concept MVP T-7 de duyet truoc khi lam full
  • Naming convention va folder Drive ghi ro trong file
  • Timeline T-14 den D+1 nhung vao file de theo doi
  • Copy can embed da co ke hoach duyet truoc deadline design

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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