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42-brief-hinh-anh

Dung khi can brief mot ANH TINH cho designer hoac photographer — banner, thumbnail, poster, anh feed: muc tieu visual, concept va mood, bo cuc, copy overlay, mau va font lay tu brand guideline, kich thuoc theo kenh, tieu chi duyet. Kich hoat khi user nhac 'brief anh', 'brief banner', 'brief thumbnail', 'brief visual', 'dat designer lam anh', 'ta lai anh muon lam sao', 'designer hoi lai hoai'. Khong dung cho — chua co cau overlay / slogan hai lop thi dung skill 74-copy-hai-lop truoc; chuoi nhieu slide thi dung skill 43-brief-carousel; huong dan thao tac tren Canva thi dung skill 45-brief-canva; can asset gap trong ngay khi campaign dang chay thi dung skill 48-quick-visual-brief; tu gen anh bang AI thi dung skill 30-thiet-ke-master.

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Brief Hinh Anh

Brief anh tot = designer lam xong ma khong can mot cuoc goi nao. Truyen dat cam xuc muon co, khong chi "can anh dep". Mau, font, logo doc tu brand guideline (46-brand-guideline) — khong tu bia.

Thu thap thong tin

Doc .agents/product-marketing-context.md, brand guideline va asset list (41-campaign-asset-list) neu co. Neu thieu, hoi toi da 4 cau:

  1. Loai anh + noi dung? Social post / banner ads / thumbnail / product shot / lifestyle / infographic — di kem campaign hay bai content nao?
  2. Kenh va kich thuoc? Facebook / Instagram / TikTok / Website / Email — ti le 1:1 / 4:5 / 9:16 / 16:9 hay custom?
  3. Muc tieu visual + copy? Stop scroll / build trust / drive click — headline, subtext, CTA da co va da duyet chua?
  4. Rang buoc? Co anh reference khong (link/file), deadline, so lan sua toi da?

Nguyen tac

  1. Brief du de khong hoi lai. Con o trong nao chua dien la brief chua xong. Neu khong co thong tin, ghi ro "Designer tu quyet theo brand guideline".
  2. Copy duyet truoc khi embed. Khong sua copy sau khi da lam layout.
  3. Reference la bat buoc. 1 anh reference = 1000 chu mo ta. "Nhin dep dep, chuyen nghiep" khong phai brief.
  4. 1 anh = 1 muc tieu visual duy nhat. Khong nhoi 3 message vao 1 anh.
  5. Sua qua 2 lan thuong do brief chua ro tu dau, khong phai do designer kem.
  6. Nhieu kich thuoc thi ghi ro adapt rules cho tung size (xem 50-asset-resize).

Quy trinh

Buoc 1 — Xac dinh muc tieu visual

Truoc khi brief concept, xac dinh anh nay can lam duoc gi trong 3 giay dau nguoi xem nhin thay:

Muc tieuHuong visual
Stop scrollHook manh, tuong phan cao, pattern interrupt
Build trustClean, professional, social proof nhin thay duoc
Drive clickCTA noi bat, offer ro, urgency neu co

Buoc 2 — Viet brief day du

Dien het cac section trong template ben duoi — khong de trong section nao.

Buoc 3 — Attach reference

Luon kem 2-3 anh reference cu the, ghi ro hoc gi tu moi reference (mau? composition? mood?) va dieu khong copy.

Cau truc ket qua

Ten file: brief-hinh-anh-[ten-asset]-[YYYYMMDD].md

# Brief Anh — [Ten asset]

## Thong tin chung
| Hang muc | Chi tiet |
|----------|----------|
| Ten project / campaign | |
| Loai anh | |
| Kenh / vi tri dang | |
| Kich thuoc (px) + ti le | |
| Muc tieu visual | Stop scroll / Build trust / Drive click |
| Format xuat | JPG / PNG / WebP |
| So luong deliverables | |
| Designer | |
| Deadline | |
| So lan sua toi da | |

## Concept & Mood
- Idea mot cau: [anh nay noi ve dieu gi — doc xong la hinh dung duoc]
- Cam xuc muon truyen: [Professional / Warm / Playful / Urgent / Minimal / Bold]
- Mood board reference:
  - Ref 1: [link/file — hoc gi: mau? layout? kieu anh?]
  - Ref 2: [...]
  - Ref 3: [...] — khong copy: [...]
- Mau chu dao (doc tu brand guideline):
  - Primary: [mau primary]
  - Secondary / accent: [mau secondary]
  - Background: [trang / mau solid / gradient / anh that]
  - Text: [mau text dam tren nen sang / trang tren nen toi]
- Tuyet doi tranh: mau [...], style [...], element [...]

## Composition
- Subject chinh: [Nguoi that / San pham / Abstract / Text-based / Illustration]
- Background: [Trang / Mau solid / Lifestyle scene / Studio / Blur / Texture]
- Focal point: [Giua khung / Rule of thirds trai / phai / Full bleed]
- Khoang trong cho text overlay: [co/khong — goc nao, chiem khoang 1/3 nao]
- Hierarchy visual:
  1. [Element quan trong nhat — mat nhin vao dau tien]
  2. [Element thu hai]
  3. [Element thu ba — CTA / logo]

## Copy overlay (da duyet truoc khi embed)
| Element | Noi dung | Font | Size | Mau | Vi tri |
|---------|----------|------|------|-----|--------|
| Headline | | [font heading] Bold | | | |
| Subtext | | [font body] Regular | | | |
| CTA button | | [font heading] Bold | | | |
| Logo | [version: ngang / dung / icon only] | — | — | — | [theo brand guideline] |

Luu y copy: headline toi da [X] chu, subtext toi da [X] chu, khong qua 3 mau text trong 1 anh.

## Deliverables
- [ ] File goc (share link Canva/Figma — khong export flatten)
- [ ] Export [format] — [kich thuoc cu the]
- [ ] Variants neu can: [light/dark version, crop khac]
- [ ] Resize cac kich thuoc con lai theo asset list

## Quy trinh review
- Nop draft 1: [ngay] — feedback trong [X] gio
- Sua toi da: [X] lan — approve cuoi boi: [Leader]
- Deadline final: [ngay]

Platform specs

KenhKich thuocSafe zoneFormat exportMax file size
Facebook/IG Feed1080x1080px (1:1) hoac 1080x1350px (4:5)20px moi canhJPG, RGB30MB
Facebook/IG Story1080x1920px (9:16)250px top / 250px bottomJPG, RGB30MB
TikTok thumbnail1080x1920px (9:16)150px top / 300px bottomJPG10MB
Email header600x200px10px moi canhJPG1MB
Website banner1440x500px100px moi canhJPG/PNG500KB

Bang kich thuoc day du cac kenh: xem 50-asset-resize.

Vi du brief hoan chinh (rut gon)

Brief anh — Facebook Feed 1080x1080 — TOFU campaign khoa hoc Q3
Loai: single image ads | Kenh: Facebook Feed | Muc tieu: stop scroll trong 1.5 giay dau
Cam xuc: bold, urgency nhe, professional nhung khong corporate
Subject: text-based, background gradient [mau primary] sang [mau secondary]
Headline: "[thong diep chinh — toi da 60 ky tu]"
Subtext: "[ten san pham + moc thoi gian]"
CTA: "Dang ky ngay"
Ref: [link anh text-based bold, hoc contrast va typography, khong copy mau]
Deadline: [ngay] | Sua toi da: 2 lan

Lien ket skill

  • 36-content-brief: content brief tong the — brief anh la buoc chi tiet hoa phan visual.
  • 41-campaign-asset-list: xac dinh anh nay nam o dau trong danh sach asset + deadline.
  • 46-brand-guideline: nguon mau, font, logo rules — doc truoc khi viet brief.
  • 45-brief-canva: khi designer lam tren Canva, kem direction thao tac cu the.
  • 47-design-review: review ket qua theo tieu chi cham diem sau khi designer nop.
  • 30-thiet-ke-master: khi can gen anh bang AI thay vi designer lam tay.
  • 74-copy-hai-lop: khi poster can cau hai lop / slogan — chot cau o 74 roi moi brief anh; 42 khong tu viet slogan.

Checklist chat luong

  • Muc tieu visual xac dinh ro (stop scroll / build trust / drive click) — chi 1 muc tieu
  • Concept co idea 1 cau + cam xuc muon truyen
  • Co 2-3 reference kem ghi chu hoc gi / khong copy gi
  • Mau va font doc tu brand guideline — khong tu bia hex
  • Copy overlay da duyet truoc khi giao designer
  • Hierarchy visual ghi ro thu tu 1-2-3
  • Kich thuoc + safe zone + format export dung spec kenh
  • Text doc ro tren mobile, khong qua 3 mau text
  • Deadline va so lan sua toi da ghi ro
  • Khong con section nao bo trong

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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