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70-lead-magnet

Thiet ke thu mien phi de doi lay thong tin lien he — ma tran loai lead magnet theo giai doan nhan thuc, danh sach dinh dang hop VN (checklist, bang bao gia mau, mini-guide, quiz, file Google Sheet tinh san, buoi tu van hoac dung thu mien phi), bang quyet dinh co nen gate hay khong, xin thong tin gi, giao qua kenh nao, trang cam on, tin hieu chat luong lead, va thang cham diem 8 yeu to cho cong cu mien phi. Kich hoat khi user nhac 'lead magnet', 'tang gi de lay so dien thoai', 'qua tang mien phi', 'tai lieu mien phi doi thong tin', 'moi mien phi', 'cong cu mien phi lay lead', 'chay lead ads ma khong biet tang gi'. Khong dung cho — lam trang dat lead magnet thi dung skill 12-brief-landing-page; nuoi duong sau khi da co contact thi dung skill 14-email-marketing; thiet ke goi ban tra tien thi dung skill 31-offer-design.

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Lead Magnet — Thu Mien Phi Doi Lay Thong Tin Lien He

Day la cho trong pho bien nhat cua SME VN dang chay lead ads: "tang gi de lay so dien thoai". Skill nay quyet dinh tang cai gi, gate the nao, xin thong tin gi, va giao qua kenh nao — de lead ve dung nguoi chu khong dung nhieu.

Thu thap thong tin

Hoi toi da 4 cau:

  1. Ban gi, cho ai, va khach thuong ban khoan dieu gi nhat truoc khi mua? Cau ho hay hoi nhat truoc khi chot la cau nao?
  2. Dang lay lead bang kenh nao va hien tang gi (neu co)? Lead ads Meta / TikTok, inbox, seeding, SEO, hoi thao? Moi thang duoc bao nhieu lead, bao nhieu ra don?
  3. Co san tai san gi tai su dung duoc? Bang gia, quy trinh noi bo, file tinh toan, anh truoc-sau, danh sach cau hoi thuong gap, buoi tu van dang lam san.
  4. Ai lam, trong bao lau, va co ai bao tri duoc lau dai khong? Cau cuoi quyet dinh co duoc lam cong cu mien phi hay khong.

Nguyen tac

  1. Giai quyet DUNG MOT van de cu the, dung duoc trong duoi 10 phut. "Cam nang marketing tong hop 80 trang" khong ai doc. "Bang tinh chi phi mo quan ca phe" thi dung duoc ngay.
  2. Phai giai dung van de ma san pham cung giai. Neu khong, lead ve dong nhung khong ai mua — va ban se tuong la loi o nhan vien ban hang.
  3. O VN, so dien thoai / Zalo la truong it ma sat nhat, khong phai email. Day la dieu nguoc voi phan lon tai lieu nuoc ngoai. Xin email dau tien la tu tang do kho ma khong duoc gi.
  4. Giao qua Zalo OA / m.me keyword / SMS truoc, email sau cung. Email o VN co ti le mo thap hon va nhieu nguoi khong dung email ca nhan hang ngay.
  5. Chat luong lead do bang muc do tuong tac sau do va do khop ICP, khong phai so luot tai. Mot lead magnet lay 500 luot tai ma khong ai nhan tin lai kem hon cai lay 60 luot ma 20 nguoi hoi gia.
  6. Voi SME dich vu, buoi tu van hoac dung thu mien phi thuong LA lead magnet manh nhat. Dung bo qua no de di lam file PDF chi vi PDF de hinh dung hon.
  7. Lam cai co the giao trong tuan nay. Lead magnet cham 3 tuan khong bang cai binh thuong chay tu thu Hai.

Quy trinh

Buoc 1 — Ma tran loai lead magnet theo giai doan nhan thuc

Giai doanKhach dang o dauLoai hopVi du VN
TOFU — chua biet minh co van deDang luot, chua tim giQuiz / trac nghiem, checklist tu kiem tra, mini-guide ngan"Trac nghiem: da da ban thuoc nhom nao", "Checklist 10 dau hieu may lanh sap hong"
MOFU — biet van de, dang so sanh cach giaiDang tim hieu, so sanhBang so sanh, file tinh san, mini-guide sau, buoi chia se"Bang tinh chi phi mo quan 30 cho", "So sanh 4 cach tri nam va chi phi thuc te"
BOFU — dang chon nha cung capDa san sang, dang chon ai lamBang bao gia mau, buoi tu van rieng, dung thu, khao sat tai cho"Bang bao gia thi cong noi that theo 3 muc ngan sach", "Buoi soi da mien phi 20 phut"

Quy tac chon: lay dung giai doan ma da so lead hien tai dang o. Neu ads dang chay TOFU ma lead magnet la bang bao gia, ti le dien se thap. Neu ads chay BOFU ma lead magnet la quiz, lead ve khong chin.

Buoc 2 — Danh sach dinh dang hop thi truong VN

Dinh dangHop voiCong sucThoi gian lamCanh bao
Checklist 1 trangMoi nganh, TOFU-MOFUThapNua ngayPhai that su tick duoc, khong phai bai viet chia dong
Bang bao gia mau / bang gia tham khaoDich vu, thi cong, giao duc, y te tham myThap1 ngayManh nhat o BOFU; phai co khoang gia that, khong "lien he de biet gia"
Mini-guide PDF (5-12 trang)MOFU, nganh can giai thichTrung binh2-4 ngayDai hon 12 trang thi khong ai doc het
Quiz / trac nghiemTOFU, phan loai khachTrung binh2-4 ngayKet qua phai co gia tri that, khong phai co de xin so
File Google Sheet tinh sanNganh co con so (chi phi, dinh luong, lo trinh)Trung binh1-3 ngayGia tri cao va de chia se lai; nho khoa quyen sua, cho copy
Buoi tu van / dung thu mien phiSME dich vu — thuong la manh nhatThap de tao, cao de van hanhNgay trong ngayChi lam khi co nguoi truc lich; khong co nguoi thi bo
Anh truoc-sau / bo case thatTham my, spa, noi that, sua chuaThap1 ngayPhai xin phep khach; tuan thu quy dinh nganh
Mau tai lieu / bieu mau dung duoc ngayB2B, dich vu chuyen monThap1 ngayCang gan viec hang ngay cua khach cang tot
Chuoi tin nhan huong dan nhieu ngayGiao duc, coachingTrung binh3-5 ngayChay tren Zalo OA hop hon email
Ve tham du buoi chia se / hoi thaoGiao duc, B2B, BDSCao1-2 tuanLead chat luong cao nhung dat

Buoc 3 — Co nen gate hay khong

Muc gateDung khiDanh doi
Gate hoan toan (phai de thong tin moi nhan)Gia tri cao, BOFU, so lead quan trong hon do phuIt nguoi tiep can, nhung ai de lai la co y dinh
Gate mot phan (xem truoc mot phan, de thong tin de lay ban day du)Mini-guide, bang giaCan bang; hay dung nhat
Khong gate, moi de lai neu muonTOFU, muc tieu la duoc biet den va duoc chia seDo phu cao, it lead
Gate theo hanh dong (bam nut moi hien form)Cong cu, quizMa sat thap nhat vi khach tu chu dong

Xin thong tin gi — thu tu uu tien cho VN:

Thu tuTruongLy do
1So dien thoai (dong thoi la Zalo)It ma sat nhat o VN; dung duoc ngay de nhan tin va goi
2TenDu de xung ho, tang ti le tra loi tin nhan sau do
3Mot cau hoi phan loaiChi them khi cau tra loi thuc su doi cach xu ly (vi du: dang o giai doan nao, quy mo bao nhieu)
4EmailChi khi that su can gui file dai hoac chay chuoi nuoi duong dai han

Quy tac cung: toi da 3 truong. Moi truong them vao deu tru di mot phan ti le dien. Neu khong biet se dung truong do de lam gi trong 48h toi thi bo.

Buoc 4 — Giao qua kenh nao (VN-first)

Kenh giaoCach hoat dongHop voiUu tien
Zalo OAKhach quan tam OA → tin tu dong gui file / link ngayMoi nganh; giu duoc kenh cham lai lau dai1
m.me keyword (Messenger)Khach nhan tu khoa → bot tra file ngayNganh dang chay Meta ads manh1
SMSGui link ngay sau khi de soKhach lon tuoi, khach it dung mang xa hoi2
Trang cam on hien luon fileTai ngay khong choCong cu, checklist ngan2
EmailGui file qua thuTai lieu dai, B2B, khi da co email3

Giao qua Zalo OA / m.me co loi kep: khach nhan duoc ngay va ban giu duoc mot kenh nhan tin lai ma khong ton phi moi lan. Email o VN nen dung nhu kenh bo sung, khong phai kenh chinh.

Toc do giao: trong vong 1 phut ke tu khi khach de lai thong tin. Cham hon thi khach da chuyen sang viec khac va khong mo nua.

Buoc 5 — Trang cam on va buoc tiep theo

Trang cam on (hoac tin nhan xac nhan) la cho bi bo phi nhieu nhat. Bat buoc co 4 phan:

  1. Xac nhan da giao — noi ro file da gui o dau, dang o dau ma mo.
  2. Mot buoc tiep theo duy nhat — khong phai ba lua chon. Vi du: dat lich tu van, xem bang gia, nhan tin de duoc tu van rieng.
  3. Ly do nen lam buoc do ngay — gan voi chinh noi dung vua tang: "Ban vua nhan bang tinh chi phi. Neu muon nguoi co kinh nghiem soi giup con so cua ban, dat lich 15 phut."
  4. Neu khong lam gi thi dieu gi se den — noi truoc: "Ngay mai chung toi se gui them mot vi du that qua Zalo."

Buoc 6 — Tin hieu chat luong lead

Khong danh gia lead magnet bang so luot tai. Danh gia bang bon tin hieu sau, do sau 7-14 ngay:

Tin hieuCach doDoc the nao
Muc do tuong tac sau doBao nhieu % nguoi nhan co tra loi tin, bam link, hoac hoi them trong 7 ngayTin hieu quan trong nhat. Thap = lead magnet hut nham nguoi
Do khop ICPLay ngau nhien 20 lead, doi chieu voi chan dung tu 09-insight-khach-hangDuoi mot nua khop = sai chu de hoac sai kenh phan phoi
Ti le chuyen sang buoc tiep theoBao nhieu % dat lich / hoi gia / vao nhomDo do khop giua lead magnet va thu ban ra tien
Chi phi mot leadChi phi ads / so lead. Doi chieu references/benchmarks-vietnam.md (lead magnet mien phi thuong roi vao khoang CPL 20-60K)Re bat thuong thuong la dau hieu hut nham nguoi, khong phai thanh cong

Quy tac: mot lead magnet lay it lead nhung khop ICP va tuong tac cao luon tot hon cai lay nhieu lead nguoi. Neu can so, tang ngan sach cho cai dung — dung doi sang cai de tang.

Buoc 7 — Co nen lam cong cu mien phi khong

Cong cu mien phi (may tinh, bo tao, cham diem, kiem tra) la lead magnet manh nhat khi hop, va la ho tien khi khong hop.

Dieu kien tien quyet — phai co CA HAI:

  1. Co nhu cau tim kiem that — nguoi ta dang go tim thu do, hoac dang tu lam bang tay mot cach kho nhoc.
  2. Co nang luc bao tri lau dai — co nguoi sua khi hong, cap nhat khi so lieu doi.

Thieu bat ky dieu nao: lam checklist. Mot cong cu hong khong ai sua gay hai nhieu hon la khong co cong cu.

Thang cham diem 8 yeu to (moi yeu to 1-5 diem):

#Yeu toDiem
1Co nhu cau tim kiem that__
2Nguoi dung cong cu chinh la nguoi mua hang__
3Khac biet so voi thu da co san__
4Duong tu nhien tu cong cu sang san pham__
5Kha thi de lam ban toi gian__
6Ganh nang bao tri thap (diem cao = it phai bao tri)__
7Kha nang duoc dan link / duoc nhac den__
8Dang de chia se lai__

Doc diem: tu 25 tro len — dang lam. Tu 15 den 24 — co trien vong, lam ban toi gian truoc. Duoi 15 — dung lam cong cu, quay ve checklist hoac bang tinh.

Thang leo dan (bat dau tu buoc thap nhat chay duoc):

BuocCong cuKhi nao len buoc tiep
1Google Form / Google Sheets chia seKhi da co nguoi dung that va xin ban dep hon
2Canva (file tinh, dep, tai ve duoc)Khi can thu thap thong tin co cau truc
3Typeform / Tally (quiz, form nhieu buoc)Khi can trang rieng va do luong day du
4Landing page khong can lap trinhKhi cong cu da chung minh ra lead deu
5Thue lap trinh vien lam riengChi khi buoc 4 da chay va co nguoi bao tri

Dung bat dau o buoc 5. Phan lon SME chi can den buoc 2 hoac 3 la du.

Cau truc ket qua

Ten file: lead-magnet-[ten-san-pham]-[YYYYMMDD].md

# Lead Magnet — [San pham / dich vu]
Giai doan nhan thuc nham vao: [TOFU / MOFU / BOFU] | Kenh keo traffic: [...]

## 1. De xuat
| # | Dinh dang | Chu de | Ly do chon | Cong suc | Thoi gian lam |
(De xuat 2-3 phuong an, danh dau phuong an nen lam truoc)

## 2. Outline noi dung phuong an duoc chon
[Cac phan chinh — phai dung duoc trong duoi 10 phut]
Van de duy nhat no giai quyet: [...]
Van de nay noi voi san pham cua ban o cho: [...]

## 3. Gate va truong thong tin
| Muc gate | Ly do | Truong xin | Thu tu |
(Toi da 3 truong, uu tien so dien thoai / Zalo)

## 4. Giao qua kenh nao
| Kenh | Cach hoat dong | Ai setup | Thoi gian giao muc tieu |

## 5. Trang cam on / tin xac nhan
1. Xac nhan da giao: [...]
2. Mot buoc tiep theo duy nhat: [...]
3. Ly do lam ngay: [...]
4. Dieu se den neu chua lam gi: [...]

## 6. Do luong chat luong lead
| Tin hieu | Cach do | Nguong chap nhan | Ngay do |

## 7. (Neu lam cong cu) Thang cham diem 8 yeu to
| # | Yeu to | Diem |
Tong: __ / 40 → Ket luan: [Lam / Lam ban toi gian / Khong lam]
Buoc tren thang leo dan se dung: [...]

Lien ket skill

  • 09-insight-khach-hang: chay TRUOC — chu de lead magnet phai lay tu van de that va ngon ngu that cua khach, khong tu nghi ra.
  • 12-brief-landing-page: khi can trang rieng cho lead magnet — skill nay quyet dinh tang gi, skill do lam trang.
  • 14-email-marketing: chuoi nuoi duong sau khi da co thong tin lien he; quy tac phoi hop email va Zalo OA nam o do.
  • 33-b2b-lead-gen: neu la B2B, lead magnet la mot phan cua chuoi tiep can — noi vao ke hoach o skill do.
  • 56-retargeting-plan: nguoi da xem trang lead magnet ma khong de lai thong tin la tep retarget chat luong cao.
  • 27-personal-brand-monetize: voi thuong hieu ca nhan, lead magnet la bac dau tien cua thang gia tri.
  • 31-offer-design: lead magnet la thu mien phi; goi ban ra tien thiet ke o do — hai cai phai noi voi nhau, khong roi rac.

Checklist chat luong

  • Lead magnet giai dung MOT van de cu the, dung duoc trong duoi 10 phut
  • Van de do la van de ma san pham cung giai — da viet ro cho noi giua hai cai
  • Dung giai doan nhan thuc voi noi da so lead hien tai dang o
  • Da xet buoi tu van / dung thu mien phi truoc khi mac dinh chon PDF (neu la SME dich vu)
  • Truong thong tin toi da 3, uu tien so dien thoai / Zalo — khong lay email lam truong dau tien
  • Moi truong deu tra loi duoc cau "dung de lam gi trong 48h toi"
  • Kenh giao la Zalo OA / m.me / SMS truoc, email sau
  • Thoi gian giao dat muc tieu trong 1 phut
  • Trang cam on co du 4 phan va chi mot buoc tiep theo duy nhat
  • Do luong bang tuong tac sau do va do khop ICP, khong bang so luot tai
  • Neu de xuat lam cong cu: da kiem CA hai dieu kien tien quyet va cham du 8 yeu to
  • Bat dau o buoc thap nhat chay duoc tren thang leo dan, khong nhay thang len thue lap trinh

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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