SEO, ads, social media, landing pages, and copywriting (2.9K skills)
Audit XML sitemaps for URLs marked noindex, an instruction to exclude pages from search results, and for unsuccessful responses. Identify conflicting entries and recommend removing either the sitemap entry or the noindex instruction according to the page’s intended visibility.
Audit important pages for settings that hide descriptions in Google search results. Check robots meta tags and response headers, report affected URLs, and adjust snippet controls after confirming whether the restriction is intentional.
Review blog posts, product descriptions, and landing pages for SEO content quality. Check whether they answer readers' search needs, support claims with evidence, show relevant authorship, and offer specific details, then identify areas to rewrite or expand.
Audit and add structured organization data on a business or brand homepage. Check machine-readable details such as the official name, logo, contact information, and social profiles to help Google understand the organization and its search information panel.
Add or review Product structured data, machine-readable product details, on shop pages. Check names, images, prices, availability, and ratings against visible content, then validate the markup for eligibility to show enhanced Google search results.
Audit website redirects after URL migrations, domain changes, or CMS upgrades. Record each redirect path and HTTP status code, identify unnecessary steps or loops, and update redirects to point directly to the final destination.
Check images used in social link previews through Open Graph metadata. Verify dimensions, aspect ratio, file size, and HTTPS URLs, then resize assets and update tags to reduce missing images and unwanted cropping.
Check and add structured data that describes user reviews and average ratings on product or service pages. Verify required fields against real reviews and validate the markup for star-rating search results.
Review URL parameters used for filters, sorting, pagination, and tracking. Check canonical tags, which identify a preferred page URL, and recommend consistent handling of URL variants to address duplicate content and unnecessary search engine crawling.
Audit PDFs linked from a website by checking file sizes and response headers, the information returned by the server. Flag large downloads for compression review and suggest HTML versions when the content needs a searchable web page.
Audit internal links after URL migrations, domain changes, or site rebuilds. Trace redirects, record source pages and final destinations, and guide link updates so visitors and search crawlers reach the destination without extra redirect requests.
Audit URL capitalization and help standardize paths to lowercase. Review routes, internal links, and sitemaps, then check that uppercase variants permanently redirect to the lowercase address to reduce duplicate page URLs.
Create and audit JSON-LD, structured data that describes page content to search engines. Check JSON syntax, schema types, and required fields for articles, products, FAQs, and breadcrumbs, then guide validation for enhanced search results.
Create and audit meta descriptions, the short page summaries used in search results. Find missing, duplicate, or unsuitable descriptions and write distinct summaries that accurately explain each page’s content and value.
Audit page URLs for long paths, deep nesting, redundant words, and unnecessary dates or dynamic values. Suggest shorter addresses and the redirects and link updates needed when changing existing URLs.
Audit informational pages so AI assistants can extract and understand their content. Review headings, HTML structure, content availability without JavaScript, and structured data, then suggest changes that make individual sections clearer when read on their own.
Audit and improve `/llms.txt`, a curated starting point for AI tools browsing documentation. Check its location, the usefulness and accessibility of linked pages, and its separation from existing crawl and indexing controls.
Audit web pages for excessive keyword repetition in body text, titles, metadata, and image descriptions. Report frequent terms and their density, identify hidden keyword text, and help rewrite repetitive passages into natural language focused on readers.
Audit structured data for businesses serving a physical location or geographic area. Check or add LocalBusiness JSON-LD, a machine-readable format for business details, verify addresses against visible page content, and validate the markup with Google's Rich Results Test.
Scan links within the same domain for the nofollow attribute, a setting used to qualify links for search engines. List affected pages, link text, and destinations, then guide removal or changes based on the intended purpose.
Audit and write page titles for search results and browser tabs. Check that each page has one descriptive title, an appropriate length, a unique wording across the site, and its main keyword near the beginning.
Audit a business website for inconsistent names, addresses, and phone numbers. Compare visible page content with structured data, then standardize spelling and formatting to support accurate business information in local search.
Audit page links to find missing, empty, or unusable href values and navigation handled only by JavaScript. Guide fixes using real URLs and appropriate HTML elements so search engines can discover linked pages.
Audit important pages for settings that interfere with search indexing, including noindex directives, HTTP headers, and robots.txt rules. Identify accidental restrictions, suggest configuration fixes, and guide follow-up checks in Google Search Console.